Explore the evolving concept of media ownership in the digital age. Industry leaders Tash Whitmey, David Muldoon, Adam Bishop, and Kim Ludlow discuss how traditional advertising is changing and what it means to be a media owner today. This session provides insights into leveraging new media opportunities, the role of data in advertising, and strategies for staying ahead in a rapidly shifting landscape. Discover how brands can navigate these changes and what the future holds for media ownership.Speakers:Tash Whitmey, MD, Tesco UK Retail Media, TescoDavid Muldoon, Vice President, MediaLinkAdam Bishop, Chief Global Marketing and Product Officer, DeliverooKim Ludlow, Head of International Retail Media Sales (EMEA & APAC), Microsoft AdvertisingTakeaways:The evolution of media ownership in digital advertising.Strategies for brands to leverage new media opportunities.Future trends in media and advertising.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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