Episode Synopsis "[Brand] What's NOT An Insight?"

As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter. But you'll find 5 imposters on your way that pretend to be Insights. In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.

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More episodes of the podcast Advertising Not a Funny Business

• [Brand] What's NOT An Insight?
• [Brand] How Do Brands 'Own' Words?
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• [Brand] What Do You Stand Up For?
• [People] How To Grow In Digital Age?
• [Brand] Have ALL Stories Been Told Already
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• [People] But Who Believes In Advertising?
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• TRAILER - Advertising Not a Funny Business