Episode Synopsis "[Brand] What's NOT An Insight?"
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter. But you'll find 5 imposters on your way that pretend to be Insights. In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.
Listen "[Brand] What's NOT An Insight?"
More episodes of the podcast Advertising Not a Funny Business
- [Brand] What's NOT An Insight?
- [Brand] How Do Brands 'Own' Words?
- [Content] What Makes You Interesting?
- [Brand] What Do You Stand Up For?
- [People] How To Grow In Digital Age?
- [Brand] Have ALL Stories Been Told Already
- [Culture] What's Trending Today And Why?
- [Content] What Is Wrong With Arranged Marriages?
- [People] But Who Believes In Advertising?
- [Culture] You Think You're Beautiful?
- TRAILER - Advertising Not a Funny Business