Episode Synopsis "[Brand] What Do You Stand Up For?"

Marketeers believe that having a Purpose gives brands a reason to exist. It answers the WHY of @simonsinek 's golden circle model. But... Is brand purpose only about the brand? An answer to Why it does what it does? What it stands for? What if we shifted the vantage point of purpose from brand ➡️ consumer? Check out my podcast to know what that would look like 👁️

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More episodes of the podcast Advertising Not a Funny Business

• [Brand] What's NOT An Insight?
• [Brand] How Do Brands 'Own' Words?
• [Content] What Makes You Interesting?
• [Brand] What Do You Stand Up For?
• [People] How To Grow In Digital Age?
• [Brand] Have ALL Stories Been Told Already
• [Culture] What's Trending Today And Why?
• [Content] What Is Wrong With Arranged Marriages?
• [People] But Who Believes In Advertising?
• [Culture] You Think You're Beautiful?
• TRAILER - Advertising Not a Funny Business