In this episode of Accelerated HVAC Success, host Ben Middleton welcomes Daniel Bezden, founder of the online pricing tool justgivemetheprice.com, to discuss how his diverse background in sales and marketing has shaped his success in the HVAC industry. Daniel reveals how his experience in multiple industries helped him develop a proven sales process that increases closing rates, even in a field as complex as HVAC. He elaborates on the unique challenges HVAC contractors face, particularly as customers increasingly rely on technology to research and compare options. With this shift in mind, Daniel created “Daniel Discovers Comfort” on YouTube to educate consumers and developed his online pricing platform, designed to give homeowners basic pricing information while streamlining the sales process for contractors. Daniel also walks through his collaboration with Mediagistics, as he works to integrate personalized ads into Facebook, helping businesses engage customers more effectively. He shares what sets his approach apart from competitors, underscoring the importance of transparency and simplicity in the sales process. To wrap up, Daniel offers key advice on how contractors can maximize the benefits of his service, leverage technology to meet modern customer expectations, and ultimately, improve their closing rates in an increasingly digital-driven market.

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