In this episode of Accelerated HVAC Success, Rick Couples, Senior Managing Director at Goodleap, shares how his career journey shaped his understanding of how contractors work in the field. He introduces Goodleap’s financing solutions as a powerful tool that not only makes it easier for homeowners to say “yes,” but also transforms the contractor’s ability to close jobs confidently. Rick outlines how financing is evolving from an afterthought to a strategic advantage, giving customers flexible options that improve their experience while giving contractors the peace of mind that comes with fast, reliable payment. Rick also breaks down how Goodleap simplifies the process, from its user-friendly app to its unique three layers of customer support they can use when a customer is initially declined. He explains the importance of building a clear process around financing, training teams on it, and staying consistent to maximize results. With Goodleap’s innovative approval process and commitment to supporting contractors, Rick shows how financing can shift the dynamic of sales, elevate customer trust, and ultimately drive sustainable growth in HVAC businesses.

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