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Episode Synopsis "Introducing The Sustainable Florist Podcast with Kristen and Philip Somerville"
Kristen Somerville of XOX Floral explains how she went from being a passionate flower lover to florist with her own studio in Taupo, New Zealand. The nerve wracking journey of taking what you love and turning it into a business, despite not having any formal floristry training or business experience. Being a florist can be a scary, lonely time as a creative in a competitive market, balancing your creative ideals on the one hand and customer demands on the other.XOX Floral calls itself a sustainable florist and has embraced the slow flower movement, using only New Zealand grown flowers in its work. While fresh floral designs are the mainstay of the business it is becoming widely known for its dried flower selection and wildly, beautiful dried floral wreaths.
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