Episode Synopsis "Transforming Goals into Growth by "Future-Proofing" Your Company"

From the mythical age to the modern era, leaders have longed for a “crystal ball view” into what’s coming next. However, planning for the future always involves the inherent element of uncertainty. As 2020 exemplified, it is impossible to predict how events will play out with 100% accuracy. So, how can executives "future-proof" their company to be prepared for any future? In today's episode, Mackenzie Caudill (Strategy Director, INTO Agency) introduces the concept of "predictors" versus "optimizers", and talks about how balancing the two is critical to future-proofing any organization. 

Listen "Transforming Goals into Growth by "Future-Proofing" Your Company"

More episodes of the podcast Transforming Goals into Growth

• Transforming Goals into Growth Through User Experience
• Transforming Goals into Growth with "Swiss Army Knife" Employees
• INTERVIEW SPECIAL: IT as an Enabling Resource with Michael Pahl, President and Owner at WinonaIT
• Transforming Goals into Growth by "Future-Proofing" Your Company
• INTERVIEW SPECIAL: Outside-In Thinking with Josh Jones, INTO Senior Strategist
• Transforming Goals into Growth through Customer Experience
• Transforming Goals Into Growth with Target Audiences