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Listen "Transforming Goals Into Growth with Target Audiences"
Episode Synopsis
Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible?
In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.
In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.
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