Episode Synopsis "Transforming Goals Into Growth with Target Audiences"

Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible?  In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates. 

Listen "Transforming Goals Into Growth with Target Audiences"

More episodes of the podcast Transforming Goals into Growth

• Transforming Goals into Growth Through User Experience
• Transforming Goals into Growth with "Swiss Army Knife" Employees
• INTERVIEW SPECIAL: IT as an Enabling Resource with Michael Pahl, President and Owner at WinonaIT
• Transforming Goals into Growth by "Future-Proofing" Your Company
• INTERVIEW SPECIAL: Outside-In Thinking with Josh Jones, INTO Senior Strategist
• Transforming Goals into Growth through Customer Experience
• Transforming Goals Into Growth with Target Audiences