Episode Synopsis "Transforming Goals into Growth through Customer Experience"

73% of all customers say that experience is an important factor in their purchasing decisions, behind price and quality (Deloitte). More than two-thirds of companies today compete on the basis of customer experience (Gartner). Today, experience optimization should be at the top of every executive's "to-do" list - yet, the majority of companies still fall short. In today's podcast, Mackenzie outlines why experience is so critical and the keys to crafting an experience that converts. 

Listen "Transforming Goals into Growth through Customer Experience"

More episodes of the podcast Transforming Goals into Growth

• Transforming Goals into Growth Through User Experience
• Transforming Goals into Growth with "Swiss Army Knife" Employees
• INTERVIEW SPECIAL: IT as an Enabling Resource with Michael Pahl, President and Owner at WinonaIT
• Transforming Goals into Growth by "Future-Proofing" Your Company
• INTERVIEW SPECIAL: Outside-In Thinking with Josh Jones, INTO Senior Strategist
• Transforming Goals into Growth through Customer Experience
• Transforming Goals Into Growth with Target Audiences