Episode Synopsis "TP404 – The New Health Playbook: Drivers, Consumerism, and Marketing"

Reed and Chris break down the healthcare playbook, discussing key drivers of health, the rise of healthcare consumerism, and the role of marketing in transforming patient experiences. Learn how a consumer-focused strategy can drive meaningful change.

Listen "TP404 – The New Health Playbook: Drivers, Consumerism, and Marketing"

More episodes of the podcast Touch Point Podcast

• TP409 – Live from Austin, TX at #HCIC24
• Episode 28 – AGI, AirPod Adventures, and Aggravations
• TP408 – Unlocking Healthcare Data Value
• TP407 – Leadership and Change in Healthcare
• Episode 27 – Artificial Sales Events, AI Agents and Apple Analysis
• TP406 – Digital Disruption and Changing Expectations of Digital
• TP405 – Do Healthcare Consumers Actually “Shop”?
• Episode 26 – Falling Out of the Trough into The Valley
• TP404 – The New Health Playbook: Drivers, Consumerism, and Marketing
• TP403 – The Three Axis of ROI in Healthcare Digital Experience
• Episode 25 – From User Agreements to AI Shenanigans
• TP402 – Point Based vs. Platform solutions