Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this episode, Charlie Newark-French sits down with Jason Guss, Founder & CEO of Octane Lending, the fintech company transforming how consumers finance recreational vehicles—from ATVs to lawn tractors.Together, they dive into the make-or-break decision that turned Octane from a failing aggregator into a $7B+ lending powerhouse.The bold strategic betOctane launched as a lender aggregator—but the model didn’t work. With over 70% of revenue gone overnight, Jason made a bold call: abandon aggregation and launch Octane’s own lending operation.It was a full pivot. No credit team. No capital markets expertise. No room for error. But that bet rebuilt the business and unlocked a multi-billion-dollar opportunity in a market most lenders ignored.In this episode:Why Octane’s original model failed and what they did nextHow a single pivot reshaped the company’s futureWhat Jason learned from 50+ cold calls to capital markets expertsThe investor meeting that could’ve ended it allWhy overlooked markets can be the biggest opportunities👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.

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