Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this episode, Charlie Newark-French sits down with Craig Manson, former Executive Director of Canon Australia and current board advisor and operator across multiple businesses, to unpack the bold decision that helped rescue a legacy business from decline—and reposition it for growth.Together, they explore how Craig led Canon out of the shrinking printer market and into a future powered by software, workflow automation, and managed services.The bold strategic betCanon Australia was bleeding tens of millions annually. Customers were printing less, workflows were digitizing, and the core business was slipping. Craig made the call: stop selling just photocopiers and start solving end-to-end workflow problems.The shift wasn’t easy. Sales teams resisted. Customers doubted. Headquarters in Japan questioned the move. But by doubling down on automation, partnering with software experts, and reshaping how value was delivered, Craig transformed Canon Australia into a profitable, future-facing business.In this episode:Why printing was no longer Canon’s path forwardHow Craig turned resistance—internal and external—into momentumWhat it takes to lead transformation when the clock is tickingThe customer conversations that validated the betHow Canon leveraged its brand and relationships to win in new markets👉 Subscribe to catch new episodes each month. Every conversation is under 20 minutes and laser-focused on one transformational decision that shaped the future of a company.

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