Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this episode, Charlie Newark-French sits down with Dermot O’Gorman, CEO of WWF-Australia, to explore how one of the world’s most recognized conservation organizations made a radical bet to reinvent itself for the future.The bold strategic betIn 2016, WWF-Australia faced a challenge familiar to many mission-driven organizations: how to scale impact in a rapidly changing world. While others doubled down on traditional philanthropy, WWF made a bold move—redefining its role from a conservation charity to a catalyst for innovation, technology, and impact investing.The organization embraced AI, blockchain, and blended finance to bridge the gap between philanthropy and profit, proving that purpose and performance could coexist. The shift wasn’t easy. It required cultural reinvention, new risk systems, and rethinking what it meant to deliver impact. But the bet paid off—WWF built social ventures like OpenSC, now operating in 19 countries, using blockchain and AI to verify sustainability claims across global supply chains.In this episode:How WWF used future forecasting to identify three “mega trends” reshaping purpose-driven workWhy Dermot bet on AI, blockchain, and impact investing long before they were mainstreamThe cultural and operational changes needed to drive innovation at scaleLessons from building ventures that blend philanthropy and investment returnsWhat it takes to keep a 60-year-old global brand future-ready👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.

Ver todos los episodios