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Listen " Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy "
Episode Synopsis
In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space.
The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game.
Key Topics Discussed
The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility
Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques
The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy
Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier
Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts
Notable Quotes
"I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman
"All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin)
Resources & Links
Guest Information
Justin Oberman on LinkedIn: linkedin.com/in/justinoberman
Oberman and Partners: Done-for-you publicity services https://www.obermanpartners.com/
Genius Scouts: geniusscouts.com - Educational platform and free monthly masterclasses
Instagram/X: @OBERCREATIVE8
Books, Services & References Mentioned
"Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy
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