Guest: Lorraine Ball, Host of More Than a Few Words Podcast Experience: 19 years running a digital marketing agency, sold in 2021 Current Focus: Marketing consulting, teaching, and podcasting
Key Topics Covered
Building and Scaling an Agency

Started in 2002 as traditional marketing company
Evolved into digital agency with social media emergence
Strategic decision to cap at 10 employees and raise prices instead of scaling
Maintained 30% client maximum rule to avoid dependency risk
Focused on home services (HVAC, plumbing, roofing) and restaurants

Business Philosophy

"Hire for attitude, train for skill" - Southwest Airlines model
Phones answered on first ring by anyone, including CEO
Personal touch as competitive advantage
Long-term client relationships (10+ years typical)

Strategic Insights

Capacity management: Stay below capacity line, raise prices when at capacity
Risk management: No single client over 30% of business
Market positioning: Answer the questions your ideal clients have
Content strategy: Focus on answers, not just keywords

Episode 2: Lorrie Thomas Ross - Marketing in the AI Era
Guest: Lorrie Thomas Ross, CEO of Web Marketing Therapy Title: "The Marketing Therapist" Experience: 19 years as Chief Enthusiasm Officer, former UC Santa Barbara & UC Berkeley instructor
Key Frameworks Discussed
The Five Factor Framework

Credibility - Know, like, and trust through design, copy, and photography
Usability - Seamless user experience across all touchpoints
Visibility - Strategic presence across search and social media, ads, email, and PR
Sellability - Clear differentiation and value proposition
Scalability - Treating marketing as investment, not expense

"MarkEDing" Philosophy...

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