In this episode of Unscripted SEO, host Jeremy Rivera sits down with Erica D'Arcangelo, CEO of Love Content Development, to discuss the evolution of digital marketing agencies, the hybrid work model, and navigating the AI revolution in content creation.
About Our Guest
Erica D'Arcangelo is the CEO of Love Content Development, a full-service marketing agency with 14 years in business. She also owns Create One (video production company) and V12 Strategies (marketing technology company). Over her career, Erica has worked with approximately 800 companies and generated nearly $300 million across all marketing contracts. She's also an Amazon bestselling author of "A Story About Pizza," chronicling her grandfather's journey as an Italian immigrant opening a pizzeria in 1960.
Key Topics Discussed
From Employee to Entrepreneur

Started in healthcare marketing in 2001, learning everything from HTML coding to early social media
Launched her own agency in 2013 as a single mom seeking flexibility
Evolved from freelancer to "real agency" in 2017-2018 with organizational structure, office space, and full team

Scaling an Agency

Creating organizational charts and hiring strategies
Client retention and process development
The transition from "doing marketing" to "running a business"

The Hybrid Work Model

Evolution from office-only to remote during COVID to current hybrid approach
Managing employees across locations (UK and Tampa, Florida)
Balancing flexibility with the needs of different roles and positions

The Death and Rebirth of SEO

Why "SEO is dead" has been declared repeatedly since 2001 (and why it's not)
Bringing back the "Webmaster" mentality for interconnected digital marketing
The shift from keyword-focused SEO to multi-channel audience acquisition

Foundational SEO in a Multi...

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