In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search.
Guest Information
Katie Wagner

President & CEO, KWSM Digital Marketing
Former CNN Television Anchor (15 years in journalism)
Founded KWSM in 2010
Expert in lead generation and brand journalism

Connect with Katie:

Website: kwsmdigital.com
LinkedIn: Katie Wagner (red dress profile picture)

Host Information
Jeremy Rivera

Founder, SEO Arcade
Host, Unscripted SEO Podcast
SEO Expert & Consultant

Connect with Jeremy:

About: Jeremy Rivera Bio
Podcast: Unscripted SEO


Key Topics Discussed
1. The Evolution of SEO

From Google reverse engineering to brand journalism
Impact of AI overviews and rich snippets
The rise of LLM-based search (ChatGPT, Claude)
How E-E-A-T and helpful content updates changed the game

2. Brand Journalism Strategy

Creating deeper stories around the humans in a business
Two-tier content approach: top-funnel educational vs. bottom-funnel conversion
Quality over quantity in traffic and conversions
Building credibility through authentic storytelling

3. Revenue-Focused Marketing

Moving beyond vanity metrics to actual...

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