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Listen " Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy "
Episode Synopsis
Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation
Episode Description
In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marketing strategies. They discuss the evolution from traditional website-focused SEO to a holistic, cross-channel approach that leverages podcasting, social media, and authentic human connections to build brand authority and drive business growth.
Virginia shares her journey from financial audit work to becoming a podcast production specialist for financial professionals, while Jeremy explains why genuine human conversations can't be replicated by AI and how podcasting creates valuable content ecosystems for businesses.
Key Topics Discussed
The Evolution of SEO Strategy
The end of the "golden age" of basic SEO tactics
Impact of Google's Helpful Content Update (HCU) on traditional SEO approaches
Why websites are no longer the center of the digital marketing universe
The rise of platform-based businesses (Instagram + Linktree models)
Cross-Channel Marketing Approach
Moving beyond website-only SEO to multi-platform strategies
Creating "spider webs" of interconnected content across channels
The importance of consistent branding across all digital touchpoints
How different generations evaluate business legitimacy through different platforms
Entity Recognition and Personal Branding
How Google and LLM tools distinguish between people with similar names
The role of consistent content creation in building entity authority
Why more content leads to better AI understanding of your expertise
The importance of video content in establishing credibility
Podcast Production for Business Growth
Why podcasting creates genuine content that AI cannot replicate
The power of interviewing business owners to generate authentic content
How podcasts can replace cold outreach with warm relationship building
Cross-pollination opportunities within industry ecosystems
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