"Take yourself around the counter - if you have a problem or an issue, take that barrier out the way"Today's episode is with David Morrin, the Commercial Director at Whole Foods Wholesale Ireland, shares his extensive experience in the health food industry. He discusses the differences between the Irish and UK markets, the importance of building relationships with brands, and the evolving trends in health and wellness products across his 20 year career.We discuss the need for empathy in customer service, and the value of storytelling in brand success. David also provides valuable insights on how brands can effectively approach Whole Foods and navigate the complexities of the Irish market.There is SO much richness in this - I really hope you enjoy it!As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠Chapters00:00: Introduction to David Moran and Whole Foods Wholesale01:45: David's Journey and Role at Whole Foods04:40: Understanding the Irish Market for Brands07:58: Trends in Health Products Over 20 Years09:50: Sourcing Products and Customer Insights11:29: Navigating Compliance and Market Trends13:31: Impact of Brexit on Trade and Opportunities15:20: The Importance of Customer Relationships17:51: David's Career Path and Educational Background23:49: Lessons from Hospitality Experience24:34: Empathy in Business Relationships26:22: Brand Evolution and Identity28:25: Navigating Market Entry Strategies30:49: Success Stories and Learning from Experience34:45: Managing Expectations and Communication38:57: Approaching Distributors Effectively

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