The Storytellers Edge

Por: Ginger Zumaeta
If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.
26 episodios disponibles

Latest episodes of the podcast The Storytellers Edge

The One Question That Instantly Sharpens Any Message 09/12/2025
The Danger of Letting AI Think for You 14/11/2025
The 5 Messaging Moves That Scale With You 19/10/2025
Every Investor Is Scanning for One Thing: Inevitability 08/10/2025
The Work You Do vs. The Story They Tell 03/10/2025
3 Steps to Finding (and Keeping) the Right Audience 21/09/2025
Why Repetition Is the Secret to Being Remembered 12/09/2025
Why Your Brand Needs an Archetype 06/09/2025
AI isn’t the problem—your prompt is. Here’s how to fix it. 21/08/2025
High-Stakes Presentations: The Structure Behind a “Yes” 14/08/2025
Stop Blaming “Short Attention Spans” 06/08/2025
How do I align sales, marketing, and leadership messaging? 23/07/2025
Messaging Pillars: How to Pick the Right Ones (And Ditch the Rest) 11/07/2025
When Stakeholders Get Defensive, Your Message Probably Did Too 27/06/2025
The People You’re Not Marketing To—But Should Be 19/06/2025
Why Logic Doesn’t Sell—And What to Say Instead 11/06/2025
The Most Powerful Word in a Presentation Is ‘You 30/05/2025
How to Spot (and Fix) the Silent Credibility Killers in Your Messaging 15/05/2025
How to Create Tension (The Good Kind) in Your Next Big Presentation 08/05/2025
How to Simplify Complex Ideas Without Losing Credibility 01/05/2025
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