PowerPoint isn’t the enemy.Poor thinking is.We’ve all sat through decks stuffed with bullet points nobody reads, acronyms nobody understands, and charts that go nowhere.Most presentations are built like information dumps instead of decision-making tools.In this episode, I’ll walk you through my 12P Persuasion Journey™—the exact framework I teach Fortune 500 teams to strip out clutter, build a narrative spine, and guide an audience from doubt to “yes” before a single slide is designed.Here’s what you’ll learn:→ Why more slides make your pitch weaker—not stronger→ The 3 phases every high-stakes deck must follow: Situation, Solve, Seal the Deal→ How the 12Ps guide your audience from uncertainty to conviction→ The #1 mistake that turns your deck into a kitchen-sink report (and how to avoid it)→ How to storyboard your pitch so the decision feels inevitableGet Deckonomics®: gingerzumaeta.com/deckonomicsFull 12Ps Persuasion Journey™ framework + Examples: https://www.motive3.com/insights/before-you-open-powerpoint-steal-this---Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠----Subscribe and Review If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.Hit subscribe and drop us a review! It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.Thanks for listening to The Storyteller's Edge.

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