Delivering tough feedback without triggering shutdowns?It’s harder than it sounds.Because no matter how fair or thoughtful you are—You can’t control how it lands.In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down why high-stakes feedback so often sparks resistance, and how to avoid the “braced and bitter” response.This isn’t about sugarcoating.It’s about reframing.You’ll learn:→ Why resistance is usually about how you say it, not what you’re saying→ The 4 exact frames that keep people from shutting down→ What happens when urgency feels like an ambush→ How to get buy-in (even when the decision’s already made)→ Why asking before asserting changes the entire energyIf you’re pitching change, giving feedback, or trying to move a team forward—this episode gives you the tools to say hard things without making things harder.-----👉 Try Fathom for FREE with this link: ⁠⁠https://fathom.video/invite/_Q1dTQ⁠⁠----Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠Want to work with us contact us at: ⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠Connect with Ginger: LinkedIn: ⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠----Subscribe and Review If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.Hit subscribe and drop us a review! It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.Thanks for listening to The Storyteller's Edge.

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