Everyone says, “people don’t have attention spans anymore.”But what they really don’t have… is patience.In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the real reason your content flops before it’s even heard—and shares her two-part Hook & Hold Formula that’s helped high-stakes communicators break through the noise.You’ll learn:→ Why attention is situational, not scarce→ The 3 things that kill engagement in the first 10 seconds→ What Ginger learned from a throwaway LinkedIn rant that accidentally went viral→ How to find the one line your audience silently nods to→ And how to keep them listening long after the hook---Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠----Subscribe and Review If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.Hit subscribe and drop us a review! It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.Thanks for listening to The Storyteller's Edge.

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