Have you ever walked into a meeting knowing exactly what you want to say…only to hear yourself talking in circles once you open your mouth?You’re not alone, and you’re not a bad communicator. You’re just carrying too much knowledge into the room.In today’s episode of The Storyteller’s Edge, Ginger shares the simple question she teaches executives, founders, and teams to use before every high-stakes moment.This question cuts through the noise, clears out the mental clutter, and forces your sharpest point to rise to the surface. Once you start using it, you’ll wonder how you ever communicated without it.You’ll hear a real coaching story, the deeper reason smart leaders ramble, and how this one sentence becomes the anchor that makes your message retellable, which is ultimately the only thing that matters.HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:1. The Curse of Knowledge Is Why You RambleThe more you know, the harder it is to see your idea through a beginner’s eyes. You start talking from your depth instead of their needs — which makes your message feel bloated, scattered, or slow. Clarity isn’t about knowing less; it’s about stripping away everything that doesn’t matter.2. One Question Sharpens EverythingBefore you walk into any room, pause and say out loud:“The one thing I want them to remember is…” If your answer is longer than a sentence, keep refining. This single line becomes your filter. Every point either reinforces it OR distracts from it.3. Your Message Must Be RetellableThe people in the meeting are not the final audience. They will carry your point into other rooms, budget calls, and leadership discussions. If they can’t summarize your message in one clean sentence, your idea won’t travel, and won’t influence.Want more? Subscribe so you never miss an episode.----Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.Get the insights delivered weekly to your inbox. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠----Subscribe and Review Hit subscribe and drop us a review! It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.Thanks for listening to The Storyteller's Edge.

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