Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.You’ll learn:→ How to reframe your entire pitch around what your audience actually wants→ The “Highlighter Test” that exposes whether your message is self-serving→ Why features don’t sell—but framing them as outcomes does→ How to make people feel the future you’re offering (and say yes faster)Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.---Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠----Subscribe and Review If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.Hit subscribe and drop us a review! It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.Thanks for listening to The Storyteller's Edge.

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