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Episode Synopsis "How to get create the perfect Email Marketing Newsletter "
Episode 3 - Sheelah Moloney We’re living in a world full of visuals and there is a power and simplicity to using the right ones in marketing your brand so that it represents you authentically. Our guest this episode, Sheelah Moloney, is an art historian and graphic designer with a wealth of knowledge to share. Sheelah and I have a wonderful conversation about figuring out how to create a brand that allows you to be visually perceived the way you want and to make sure your brand messaging is clear. We delve into how you can use email marketing to bring your brand to life, why it’s important to really know your purpose when creating newsletters, and some essential tips so you can avoid ending up in your audience’s spam folder. I’d love to hear more about your thoughts on this topic, let’s have a chat on Instagram! In this episode, we cover: What to look for when choosing someone to help you with your marketing and brand messaging The natural process of discovering how you want your brand to be perceived visually How many colors do you really need in your branding? Translating your brand feel into your email marketing The positives of email marketing and how it helps you to connect with your audience Tips for creating a well branded email newsletter that reflects your brand, your purpose, and your voice What you can do to prevent you emails from ending up in spam! Resources and links mentioned in this episode: Visit Sheelah’s website, 2020 Curates Connect with Sheelah on Instagram https://www.instagram.com/2020curatesdesign/ Follow The Small Business Podcast for updates and new episode alerts https://www.instagram.com/thesmallbusiness_podcast/ Are you a small business owner needing help with your marketing strategy? Check out Desmond Consultancy for more information https://www.instagram.com/desmondconsultancy/
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