Episode Synopsis "Your Price Is Too High!"
Managing price expectations is difficult. Most salespeople have a tendency to answer the price question with a price thinking that they are eventually going to have to answer the question anyway. Yes, you will have to quote a price, that is inevitable BUT, the message in "Your Price Is Too High" is "don't ever quote price until you have established value". Don't get caught in the "how much? too much" scenario. Establish value early on in the sales process.
Listen "Your Price Is Too High!"
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- Your Price Is Too High!
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