Episode Synopsis "Episode #009 - Why Salon Owners Should Blog"

You know how you need your clients to understand the benefits, advantages, results, effectiveness and more of what you offer? Well either you’re not conveying what they need to know (which is not helping your sales and rebookings) or you and your team are repeating yourselves over and over (painful). Blogging is the NEW NEWSLETTER except that it doesn’t expire and you can direct your clients to read what they need to know, any time, in a relevant way. The transcript to this blog contains examples of what I used long ago in newsletters (before blogging was so popular) but will serve as good examples to inspire you.

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More episodes of the podcast The Salonpreneur Podcast

• Episode #009 - Why Salon Owners Should Blog
• Episode #008 - Put a Purple Cow in Everything You Do
• Episode #007 - Why Your Therapists AND Clients Don't Do What You Want Them To Do
• Episode #006 - Interview with Carmen Anuriw, the Skin Fairy
• Episode #004 - New York, the Beauty Industry and Changes in the Business Environment
• Episode #003 - Pick yourself up and brush yourself off
• Episode #002 - The Gift Voucher Strategy
• Episode #001 - The Start of a New Year
• Episode #005 – The Absence of a Booking Policy Should Be a Deal Breaker