Building on my education is big to me. When I read a non-fiction business book, I write notes all over it. I highlight paragraphs and key take-aways. Why? Because I often go back to the book, read my notes and highlights and often decide to read the book again.

In this episode I’m going to discuss a very special book written by Seth Godin, a savvy and incredibly clever entrepreneur and marketing guru. I’ve read this book so many times and each time I learn something different.

It is so apt for you and your skin clinic or salon business and I hope will spark conversation between you and your team as well as your peers.

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