ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 252: Niching down: Aim narrow, welcome wide export 2"
Episode Synopsis
If you're for everyone, you won't look like the specialist that people want to hire. So you create a narrative, for a niche, and you aim it at those people. Anyone adjacent who show up? Welcome them in. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup
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