ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 144: Don't be interesting - be useful, instead"
Episode Synopsis
All those positioning statements, and all the proof and accreditation and what have you...Who cares?Your buyer certainly doesn't. Because people don't buy things that are interesting, they buy things that are useful and helpful. So, you know, forget about trying to look interesting. Be helpful, instead. ---Get a short and helpful (ha!) daily email at SalesForNicePeople.com/signup
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