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Listen "Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing"
Episode Synopsis
In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience.
Key Topics Discussed
Help Scout’s customer-centric marketing approach in a remote-first environment.
Building a strong, unified culture across a fully remote marketing team.
Aligning marketing efforts with customer success to enhance overall brand value.
The importance of collaboration between marketing and customer support teams.
Strategies for maintaining productivity and creativity in a distributed team.
Challenges in managing cross-functional teams remotely and how to overcome them.
Fostering innovation within a customer-first mindset in remote marketing operations.
Key Topics Discussed
Help Scout’s customer-centric marketing approach in a remote-first environment.
Building a strong, unified culture across a fully remote marketing team.
Aligning marketing efforts with customer success to enhance overall brand value.
The importance of collaboration between marketing and customer support teams.
Strategies for maintaining productivity and creativity in a distributed team.
Challenges in managing cross-functional teams remotely and how to overcome them.
Fostering innovation within a customer-first mindset in remote marketing operations.
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