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Listen "From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team"
Episode Synopsis
In this episode of The Remote CMO, Carly Marsh, Chief Marketing Officer of Sketch, shares her experiences in leading a fully remote marketing team for a UX/UI design tool company. Carly discusses Sketch's journey as a remote-first company, their marketing strategies, and how they've maintained high standards while marketing to designers.
Key Topics Discussed:
Sketch's evolution as a remote-first company since its founding in 2012
The structure and size of Sketch's marketing team, which has adjusted from 32 to 10 members
Strategies for hiring and vetting remote talent in the marketing field
The challenges and approaches to marketing to designers, who have high standards for visual content
Sketch's unique interview process, including a Slack type-chat interview
The importance of cross-functional collaboration in a remote environment
Actionable Takeaways for Remote Marketing Leaders:
Focus on building strong relationships across the company quickly when starting as a remote CMO
Adapt job titles and roles to encourage a more generalist approach within specialized skills
Implement a thorough vetting process for remote candidates, including practical tasks and communication tests
Maintain high standards in marketing materials when targeting design professionals
Foster close collaboration between marketing and other departments to ensure product knowledge and alignment
Key Topics Discussed:
Sketch's evolution as a remote-first company since its founding in 2012
The structure and size of Sketch's marketing team, which has adjusted from 32 to 10 members
Strategies for hiring and vetting remote talent in the marketing field
The challenges and approaches to marketing to designers, who have high standards for visual content
Sketch's unique interview process, including a Slack type-chat interview
The importance of cross-functional collaboration in a remote environment
Actionable Takeaways for Remote Marketing Leaders:
Focus on building strong relationships across the company quickly when starting as a remote CMO
Adapt job titles and roles to encourage a more generalist approach within specialized skills
Implement a thorough vetting process for remote candidates, including practical tasks and communication tests
Maintain high standards in marketing materials when targeting design professionals
Foster close collaboration between marketing and other departments to ensure product knowledge and alignment
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