In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her transition from the outdoor industry, including her role at Patagonia, to marketing leadership in tech. She explains how her adventurous background as a climber and BASE jumper has shaped her approach to creativity and risk management in remote marketing.
 
Key Topics Discussed

Jen’s career journey from PR at Patagonia to marketing leadership in tech.
The challenges of transitioning from traditional industries to fast-growing tech startups like DoorDash.
Superside’s unique positioning as a creative-as-a-service platform for enterprise technology companies.
How to thrive as a remote marketing leader by building relationships with cross-functional teams.
Advice for marketers transitioning into the tech industry and working closely with founders.
Building and managing a global marketing team in a fully remote environment.

 
Actionable Takeaways for Remote Marketing Leaders

Embrace change by being flexible, willing to learn, and understanding the core business dynamics when transitioning from traditional industries to tech.
Invest in understanding your company’s product by spending time with product and engineering teams to grasp the ins and outs of your offerings.
Foster relationships to improve collaboration by building strong personal connections with your team members, ensuring everyone feels connected despite being remote.
Encourage risk-taking in marketing by drawing from your life experiences, much like Jen does from her outdoor adventures.
Be adaptable as a remote CMO by adjusting your meeting cadence and leadership approach to meet the needs of a distributed team.

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