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Listen "Remote Leadership Strategies for High-Performance Teams"
Episode Synopsis
In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management software. Siobhan discusses the strategies that have enabled Float to build a cohesive, high-performing team in a fully remote environment, as well as the unique challenges and opportunities of remote work in the SaaS industry.
Key Topics Discussed
The importance of establishing clear communication protocols for remote teams.
How Float maintains a strong company culture despite being fully remote.
Strategies for effective onboarding and integration of new team members in a remote setting.
The role of flexibility in managing a remote marketing team across different time zones.
Approaches to maintaining productivity and accountability in a remote-first environment.
Challenges and solutions for fostering collaboration in a geographically dispersed team.
The impact of remote work on the evolution of marketing strategies at Float.
Key Topics Discussed
The importance of establishing clear communication protocols for remote teams.
How Float maintains a strong company culture despite being fully remote.
Strategies for effective onboarding and integration of new team members in a remote setting.
The role of flexibility in managing a remote marketing team across different time zones.
Approaches to maintaining productivity and accountability in a remote-first environment.
Challenges and solutions for fostering collaboration in a geographically dispersed team.
The impact of remote work on the evolution of marketing strategies at Float.
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