In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.
Key Topics Discussed:
JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
Strategies for driving creativity and collaboration in a remote environment
Building trust and fostering human connections in virtual teams
The importance of Service Level Agreements (SLAs) between marketing and sales
Adapting marketing strategies to different business cycles and market conditions
The role of AI in B2B marketing and its current impact
Account-based marketing: reality vs. hype

Actionable Takeaways for Remote Marketing Leaders:
Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
Prioritize human connection and small talk in one-on-ones to build trust
Implement a culture of feedback, starting with low-stakes feedback
Use the "do, try, consider" feedback model to guide team members
Create detailed SLAs between marketing and sales to improve collaboration and accountability

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