ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Distributed Talent Management: A CMO's Approach to Remote Team Success"
Episode Synopsis
In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS platform designed for marketing agencies.
Key Topics Discussed:
Agency Analytics' growth from 45 to 130 employees in three years
The structure and distribution of the 20-22 person marketing team across multiple countries
Strategies for sourcing and managing remote marketing talent
The importance of sales and marketing alignment in driving growth
Transitioning from a demand generation focus to building brand awareness
Leveraging AI tools in marketing and sales processes
Prioritizing revenue generation, brand building, and community development
Key Topics Discussed:
Agency Analytics' growth from 45 to 130 employees in three years
The structure and distribution of the 20-22 person marketing team across multiple countries
Strategies for sourcing and managing remote marketing talent
The importance of sales and marketing alignment in driving growth
Transitioning from a demand generation focus to building brand awareness
Leveraging AI tools in marketing and sales processes
Prioritizing revenue generation, brand building, and community development
In God we trust