Episode Synopsis "Guiding Customers Down The Marketing Funnel"

The funnel above represents a typical marketing funnel – and it’s super important for you to understand the realities of digital marketing. All too often clients go to digital agencies and say ‘right, I’m investing in you to do my social media. I expect minimum 50 orders per month from it’. Hmm, that may be tricky. Here’s why: Digital Marketing is never guaranteed. There is never an exact number of orders we can generate. Instead, we use a funnel that represents how a customer goes from just finding out about your brand, through to consideration of your products, and then to purchase something.

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More episodes of the podcast The Realistic Marketer Podcast

• Get On The Radar of More of Your Biggest And Best Clients
• Achieve Better Results From Your Marketing By Slowing Down
• SEO For Voice Search – How You Can Get Ahead Of Competitors
• Guiding Customers Down The Marketing Funnel
• Are Your Customers Finding Your Website (And If Not What You Can Do About It)
• How SEO Can Benefit Your Business
• What Is Digital Marketing, And What I Actually Do For A Living
• Podcast Intro