Listen "S3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping Bloat Your Invoice (with Gerard Doyle)"
Episode Synopsis
When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping?In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies. We explore:Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really freeHow bloated hierarchy and made-up titles inflate your bill without improving outcomesThe silo problem: when the SEO and Google Ads specialists only talk in front of youHow agency profit models push burnout down the org chartThe career cost of locking juniors into narrow specialisationsThe importance of being a “triangle-shaped marketer” What a healthy, integrated team structure looks likeIf you’ve ever wondered where your budget really goes, this episode will fill you in. This episode was co-hosted by:Brand Strategist Jack FergusonAndFractal Agency Owner Gerard DoyleFind Jack on LinkedIn here: Jack Ferguson | LinkedInFind Gerard on LinkedIn here: Gerard Doyle | LinkedInFollow The Push on LinkedIn here: The Push: Overview | LinkedInFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: https://www.instagram.com/bethepushVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: Jack Ferguson — Brand StrategistVisit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions