Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious.He explores:How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for youThe overlooked power of non-visual assets like smell, touch, and soundHow brands like Play-Doh, AFL, and Coca-Cola encode sensory memories that lastWhy marketers should pay attention to how brands are felt, not just seenWhy “transcending senses” may be the next frontier for brand distinctivenessA thought-provoking episode for senior marketers who want to build brands that stick in memory, sometimes in ways we never planned.Helpful Links:Find Jack on LinkedIn Here: Jack Ferguson | LinkedInFind Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack FergusonVisit The Push Website Here: For Senior Marketers...By Senior Marketers | The PushFind The Push on LinkedIn Here: https://www.linkedin.com/company/thepushFind The Push on YouTube Here: The Push - YouTubeFind The Push on TikTok Here: TikTok - Make Your DayFind The Push on Instagram Here: https://www.instagram.com/bethepushPlay-Doh Finally Launches Play-Doh For AdultsHasbro Trademarks a Favorite Smell from Childhood: The PLAY-DOH Scent | HasbroSmells like victory: registering scent trade marks in Australia - Trademark - AustraliaMeet the Exclusive Club of Trademarked Scents in the U.S.

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