Listen "S3 E49: Marketing’s Turbulent People Puzzle: How Recruiters Win While Marketers Burn Out (with Gerard Doyle)"
Episode Synopsis
Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired.This episode is co-hosted by:- Brand Strategist Jack Ferguson and - Fractal Marketing Agency Owner Gerard DoyleHere’s what the episode covers:Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfireGerard explains why the best marketers are often the first to leave when agency redundancies hit, and what the early warning signs of an agency on the slide are.Gerard explains why junior marketers should avoid recruiters, and why senior marketers should engage them insteadGerard shares the hard truth about why agencies are often hired as a client’s “job insurance” and what that reveals about power dynamics, blame-shifting, and agency-client relationships.Jack talks about wildly overloaded marketing JDs and how it is all too common at the momentGerard discusses how FIFA ticket purchases can be a ‘job security test’ and what it says about generational differences in career confidenceGerard talks about why he thinks pay secrecy fuels turnover, and how transparent pay could fix itGerard discusses the importance of highlighting the quiet achievers in marketing agencies instead of rewarding the squeaky wheelsHelpful Links:Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/Find Gerard on LinkedIn here: https://www.linkedin.com/in/gerarddoyle/Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush/Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack FergusonVisit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions
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