Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day. Though not only was it loved by millions, but it's also a case study in superb branding. In particular, its theme song is the perfect distinctive brand asset. In this episode we break this down and discuss why.Evidence-based brand strategist Jack Ferguson is your host.He discusses: How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 yearsHow the song’s composers capitalised on the song’s initial interestThe compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconicHow to recognise “Friends potential" in other brands (with examples)How to design your own brand promotional flywheel, inspired by this Friends case studyHelpful Links: Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

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