Building a brand is hard enough; but when you’re a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you “should’ve known better.” Brand Strategist Jack Ferguson and Founder of the Marketing Club Chanel Clark co-host this episode.In this episode, Chanel shares how leaning into authenticity and vulnerability, rather than perfection, built her credibility, grew the Marketing Club to 10,000 members, and turned simple diary-style LinkedIn posts into a fully booked consultancy and speaking opportunities with Google and SXSW.The episode covers:How Jack accidentally picked a fight on LinkedIn and went viralHow Chanel and Jack’s discomfort around talking about personal achievements makes self-promotion feel unnaturalHow Chanel has noticed marketing professionals struggle to transition from promoting others to promoting themselvesThe pressure Chanel believes marketers feel to present a perfect, polished image onlineHow Chanel launched the Marketing Club from a simple Slack community and grew it to 10,000 members in two and a half yearsHow Chanel’s public disclosure of losing $80,000 in her first year of business became a powerful LinkedIn postChanel’s experience running a successful consulting business for 18 months without a websiteHow Chanel built a personal brand by documenting her marketing journey through “diary entries” on LinkedInHow Chanel overcame her initial discomfort with self-promotion by being authentically vulnerable onlineHow Chanel became fully booked within a month of launching her consultancyHow Chanel grew her profile to secure speaking slots at SXSW and GoogleFind links to Jack's and Chanel's online profiles below:Find Jack on LinkedIn here: Jack Ferguson | LinkedInFind Chanel on LinkedIn here: Chanel Clark | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: https://www.instagram.com/bethepushVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: https://jackferguson.co/Visit Chanel’s website here: Chanel Clark - Marketing ConsultantVisit The Marketing Club’s website here: The Marketing ClubFollow The Marketing Club on Instagram: InstagramFollow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

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