Episode Synopsis "What is an ica and why is it important?"

Figuring out my ICA (ideal client avatar) was one of those things I thought I could just skip over--kinda like the mindset section of every course I’d ever purchased. You know, the one that’s always labeled “DON’T SKIP THIS!” I thought it was one of those things that didn’t really matter. But if you really want to get in the head of your dream client (which is ESSENTIAL for writing great copy) then you’ve got to listen to this episode. I'll tell you what an ICA is, why it's important, and how you can use it to hone in your messaging.

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