Episode Synopsis "The real reason you’re not connecting with your ideal client"

This week we’re talking ICAs & why you might be missing the mark when you’re trying to connect with them. The girls give three reasons:1. You're casting too wide of a net2. You don't know who they are/you don't know their pain points3. You’re focusing too much on WHAT you sell v HOW they will transformCheck out the episode to get all the details!Make sure you’re following us on all the social:The pod: @prettyprofeshpodcastSarah Voris: @sarahvoriswritesHaley Westfall: @thewest.collectiveSarah Bell: @bellandwhistle.designThings coming up:Haley’s Content Camp, starting January 6Sarah V’s Four Days to a Fire Nurture Sequence Challenge, starting January 17

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