In this episode, Ryan interviews Michele Kasl, a creative entrepreneur with over 20 years of experience in branding and design. They discuss Michele's journey from a creative child to a business owner, the challenges of self-worth and perfectionism in the creative field, and the importance of adaptability and trust in client relationships. Michele shares insights on how to effectively communicate with clients, the transition from visual art to web design, and key UX principles for creating impactful websites. The conversation emphasizes the significance of finding purpose in creative work and the evolving nature of success.
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Michele's Free Gift: 3 Steps to Attract and Land Clients: https://gift.premierdesignsonline.com/ryan-watts
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Chapters
00:00 Introduction and Background02:50 The Journey into Creative Entrepreneurship05:47 Navigating Success and Self-Worth in Creativity08:57 The Shift from Perfectionism to Excellence11:53 Finding Purpose in Creative Work14:56 The Balance of Adaptability and Authenticity17:54 The Impact of Yoga and Self-Care on Creativity20:56 Reconnecting with Personal Creativity23:52 The Workbook for Attracting Ideal Clients34:49 Navigating Business Challenges37:10 The Importance of Niche Marketing41:05 Embracing Adaptability in Business43:22 Building Trust with Clients47:07 Creating Compelling User Experiences55:43 Key UX Considerations for Websites
 

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