Today on Life With Strings Attached, we’re joined by Joe Caruso of The Music Emporium in Boston: a shop that has become legendary for its thoughtful curation and deep respect for the guitar as both an instrument and a cultural icon. In this conversation, Joe and I explore the parallels between the artisan guitar movement and the craft traditions of furniture making, the balance between heritage and innovation in guitar design, and the importance of caring for the customer experience in retail. We’ll talk about vintage instruments and their unique stories, the challenges of navigating resale value, and how community, passion, and relationships remain the true currency of the guitar world.Watch the video version on YouTube:🔗 YouTube Channel – Life With Strings Attached Learn more about Life With Strings Attached and Boutique Guitar Showcase:🔗 Boutique Guitar Showcase Support the deeper conversations:🔗 The Business of Guitar – Patreon Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

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