Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive weapon.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:25 - How bad Domino’s really was00:02:23 - Radical honesty as a marketing weapon00:03:02 - Rebuilding the pizza from the dough up00:03:29 - Why consistency is the silent marketer00:04:33 - Turning savage reviews into smart campaigns00:04:46 - Digital innovation and gamified ordering00:05:18 - What multi location brands can learn00:05:28 - Fix the experience before the ads00:06:22 - Franchise alignment and feedback loops00:06:22 - Six rules every brand can steal00:07:27 - From global “meh” to global powerhouse00:07:37 - Invitation to audit and align your brand00:08:11 - How to stay connected

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