Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the challenges faced by multi-location businesses in maintaining brand consistency. She emphasizes that growth without solid systems can magnify inconsistencies, leading to varied customer experiences that undermine trust and loyalty. Marisa discusses the importance of not just teaching staff procedures but also instilling a deep understanding of the brand's purpose. Listeners will learn about the common pitfalls these businesses encounter and gain proven strategies to ensure a cohesive brand experience across all locations.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:03 - The Importance of Consistent Customer Experience00:01:47 - Common Pitfalls in Multi-Location Branding00:02:09 - Mixed Messaging and Customer Confusion00:02:30 - Inconsistent Customer Experience00:02:51 - Rogue Social Media Practices00:03:12 - Lack of Training and Its Consequences00:08:09 - Leading by Example from HQ00:08:42 - The Importance of Trust and Employee Alignment00:09:05 - Revenue Growth Through Consistency00:09:48 - Key Takeaways on Brand Consistency00:10:31 - Business Owners

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