Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a multi-location business or want customers who come back again and again, this episode gives you the exact playbook.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 Introduction00:00:17 Experience-focused marketing00:00:23 Marissa introduces the show00:01:20 Experience vs product00:02:19 Community engagement00:06:57 Creating collectibles00:07:02 Localised campaigns00:08:28 Emotional storytelling as the glue00:08:44 Principles you can adopt today00:08:52 Work with the team

Ver todos los episodios